The design of the growth-share matrix was a collaborative effort by Alan Zakon, BCG’s first CEO and his colleagues. The BCG matrix is an exceptionally effective tool for interpreting a company’s growth share. The BCG Matrix is a growth-share matrix developed by the Boston Consulting Group in 1968.
What is the market growth rate in the BCG matrix?.What are the 4 categories of the Boston Matrix?.Two Examples: BCG Growth Matrices of Apple & Google.
